Rick Kunnes
Managing Principal
Rick brings over 35 years of experience in the healthcare industry helping hospitals on an enterprise-wide basis. He has worked as a Partner at a “Big Four” accounting/consulting firm, as a Managing Principal at one of the largest accounting/consulting firms in the Midwest, as a Chief Medical Officer at a 50 hospital/health system and as a Founder/CEO of a hospital consulting firm serving hospitals in 33 states.

As the leader of Microscope’s Margin Solutions, Rick works with hospitals to utilize a risk free and patented approach to address hospitals’ needs for bottom-line enhancements by substantially increasing their new net revenues and savings, all without layoffs.

He is a member of the American Society of Addiction Medicine, Physicians Without Borders and the Sierra Club.

Rick was educated and trained at Johns Hopkins and Columbia Universities.

Ford Koles
Ford Koles
Vice President and National Spokesperson, Advisory Board
Ford is one of Advisory Board's preeminent thought leaders in the area of health system economics and strategy and is the keynote speaker at the annual meetings for Advisory Board's strategy membership. He is well-versed in health care history and the many reform initiatives we have lived through in the past three decades: coverage expansion; vertical integration and physician partnership models; managed care and payer contracting; horizontal integration and system economies of scale; and quality-based payment.

Ford received his BA from Kenyon College, and his MA in Economics from John Hopkins University. Prior to joining Advisory Board, he was a management consultant for the Hay Group and Ernst & Young.

Ford is a health care economist by training and has participated in every major Advisory Board research initiative since 1992.